Willie Nelson is taking the current livestream trend to the next level and, on 4/20, will host ‘Come and Toke It’, a virtual weed variety show.
The 4-hour-and-20-minute stream which, obviously, will be taking place at 4:20pm, will broadcast via Luck Reunion’s Twitch account in association with Nelson’s Willie Reserve cannabis line.
Nelson, longtime associated with cannabis culture and advocate for the legalisation of marijuana, established his of his own marijuana brand, Willie’s Reserve, the moment weed was legalised in different states across America. “I wouldn’t be alive. It saved my life, really,” he once told Rolling Stone about the impacts of pot. “I wouldn’t have lived 85 years if I’d have kept drinking and smoking like I was when I was 30, 40 years old. I think that weed kept me from wanting to kill people. And probably kept a lot of people from wanting to kill me, too — out there drunk, running around.”
To coincide with the high-profile event, the livestream will also raise money for the Last Prisoner Project. “Whether you partake or not, this is your chance to live the dream,” Luck said. “Luck will be asking fans to post a video of themselves passing (whatever toking material of their choice) to the left with the hashtags #ComeandTokeIt #PassLeft. One lucky participant will be randomly selected to talk to Willie himself, live on air, to pass left and wish him an early birthday ‘in person’ during the broadcast.”
“Come and toke it with me on 4/20 at 4:20 (central time),” 87-year-old Nelson said in a statement. “There will be music and good times. And, it’s for a good cause.”
See the promo, below.