Willie Nelson is the “Chief Tester” at his weed company
Willie Nelson, the iconic singer songwriter who was a pioneer of ‘outlaw country’, has also spent a lot of time in his life involved in activism for the use of biofuels and the legalisation of marijuana.
Having sold millions of records worldwide, Nelson embarked on a side project following the legalisation of marijuana in multiple different states. In 2015 Nelson announced through spokesman Michael Bowman the establishment of his own marijuana brand, Willie’s Reserve. Bowman called the brand “a culmination of (Nelson’s) vision, and his whole life” before comparing Nelson’s vision to that of major retail company Whole Foods Market.
With major expansion planned and initial ideas to open stores within the legalised states, Nelson stopped by Jimmy Kimmel to discuss his current tour and his new company. “[I’m] chief tester,” he said before adding: “I haven’t run across any that I didn’t like.”
Nelson then details how marijuana save his life: “I used to smoke two or three packs of cigarettes a day and drink whatever there was there to drink. I had pneumonia four or five times, my lung collapsed, I almost died,” he explained.
He added: “I said, ‘Wait a minute. I ain’t getting that high off of Chesterfields.’ So I throw out the cigarettes, rolled up 20 joints, stuck it in there. I haven’t smoked a cigarette since.”