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  • Cover Story | Yard Act

Netflix

Netflix is a streaming service founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. The company initially started as a DVD rental service, but in 2007, it began offering a streaming service that allowed users to watch TV shows and movies on their computers.

Since then, Netflix has grown into one of the largest entertainment companies in the world, with over 200 million subscribers in more than 190 countries. The company has revolutionised the way people consume media, offering a vast library of content that includes original programming, classic movies, and popular TV shows.

Netflix has invested heavily in original content, producing award-winning series such as ‘Stranger Things’, ‘The Crown’, and ‘Narcos’. The company has also made a name for itself in the film industry, producing critically acclaimed movies such as ‘Roma’, ‘The Irishman’, and ‘Ma Rainey’s Black Bottom’.

In addition to its impressive content library, Netflix is known for its innovative approach to marketing and distribution. The company uses sophisticated algorithms to recommend content to users based on their viewing history and has also experimented with interactive programming, allowing viewers to choose their own paths through a story.

Netflix has also been at the forefront of the streaming revolution, challenging traditional media companies and changing the way people watch TV and movies. The company’s success has inspired a number of competitors and has forced established media companies to adapt to a changing landscape.

Despite facing challenges such as rising competition and increasing production costs, Netflix continues to dominate the streaming market, with plans to further expand its content offerings and continue its global expansion.

It goes without saying, Netflix has revolutionised the entertainment industry, offering a vast library of content and innovative programming strategies that have changed the way people consume media. With its commitment to quality original programming and continued growth, Netflix is poised to remain a major player in the entertainment industry for years to come.

Netflix Logo - 2024 - Netflix Brand

Netflix have used generative AI on 300 titles in 2026

They confirmed the number in an earnings report.

Joe Taysom
Jul 17, 2026
Maurice Compte on 'The Odyssey', starting from the bottom, and 30 years in Hollywood- The things that are meant to be come easy

Maurice Compte on ‘The Odyssey’, starting from the bottom, and 30 years in Hollywood: “The things that are meant to be come easy”

It’s been a journey.

Scott Campbell
Jul 15, 2026
Netflix - Letterboxd - Split - 2026

Netflix reportedly eye up major purchase of Letterboxd

One of several interested parties.

Rachael Pimblett
Jul 10, 2026
Daredevil Born Again season two review A more confident, yet still uneven new chapter for Marvel’s street-level hero

‘Daredevil: Born Again’ season two review: A more confident, yet still uneven new chapter for Marvel’s street-level hero

A middling effort from Marvel’s television division.

Liam Gaughan
Jul 4, 2026
Amy Adams - Actor - 2024

The 2021 Amy Adams movie that was delayed to make it less terrible: “We wanted to make it better”

It was all in vain.

Jacob Simmons
Jul 2, 2026
Carl Rinsch - Netflix - Split - 2026

Director Carl Rinsch receives lengthy prison sentence for defrauding Netlfix of $11m

It included spending $638,000 on two mattresses.

Joe Taysom
Jun 30, 2026
Joel Edgerton - Actor - Director - 2025

Joel Edgerton names his most harshly treated 2017 movie: “Critics were a little bit too harsh”

He realised audiences like it more than reviewers.

Liam Gaughan
Jun 28, 2026
Eiza González - 2025 - Mexican Actress - Singer

The “terrifying and brutal” scene that traumatised Eiza González: “I had a real crisis”

Didn’t like the choice her character made.

Tim Bradley
Jun 27, 2026
Will Ferrell - Actor - SNL - 2019

The 2008 role Will Ferrell is trying his hardest not to reprise: “You have to resist the temptation”

Hopefully he will change his mind soon.

Tim Bradley
Jun 27, 2026
Jacob Elordi at the 75th Berlin International Film Festival - 15 February 2025

The brutal insult that led Jacob Elordi to a 2025 Oscar nomination: “That’s a great idea”

Fate.

Aimee Ferrier
Jun 25, 2026
Peaky Blinders creator Steven Knight - 2020

‘Peaky Blinders’ creator Steven Knight tells parliament US streamers should finance UK film industry

Knight backed the proposal for funding.

Lauren Hunter
Jun 16, 2026
Daniel Brühl - Actor - 2024

The “terrible” movie Daniel Brühl hated every second of making: “A shitshow from day one”

He thought he wouldn’t survive.

Jacob Simmons
Jun 15, 2026

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