Netflix have used generative AI on 300 titles in 2026
Netflix have confirmed the full extent of their generative AI use within their programming.
In an earnings report, published on July 16th, they revealed that the technology has been used on “roughly” 300 titles in 2026 alone.
They shared in the report, “Across the production lifecycle, from concept and pre-visualization through post and delivery, GenAI utilization by our creative partners is scaling quickly. In 2026, GenAI workflows have been used in roughly 300 of our titles, with the largest concentration of work in post-production.”
Netflix, seemingly, views this step as a positive due to cost-cutting reasons, adding, “We are increasingly leveraging these tools to deliver higher quality output more quickly and at a lower cost than traditional methods.”
They elaborated, “In some cases, productions would have had to leave out key shots and sequences in the absence of GenAI technology.”
The streaming giant then listed Indian thriller Glory, the Netflix Brazil series Brasil 70: A Saga do Tri (Brazil), and the US series The American Experiment as examples of titles that used generative AI to “create highly complex sequences (e.g., enhanced crowds, historical battle sequences, and worldbuilding establishing shots).”
Per Variety, in an earnings call, Netflix CEO Ted Sarandos said AI gives “creatives better tools to bring their visions to life.”
He also remarked, “We believe it takes great artists to make something great, and AI is not changing that. Movies are being made by people who make movies. AI provides them with better tools to make them even better.”
One notable filmmaker who is standing up against AI is Christopher Nolan, whose new blockbuster The Odyssey is out today (July 17th).
In a recent interview with The Telegraph, Nolan explained his belief that the younger generation won’t stand for it, sharing, “So much energy has been expended on bringing in AI, but if you look at that generation’s reaction, they’re utterly rejecting it.”
The Oppenheimer filmmaker used his own children as an example, explaining that “their judgment of AI slop has been immediate and harsh. They see it for what it is very quickly, and it’s much easier for them to identify it, because it grew out of an online world they know really well.”
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