YouTube issues ban on “dangerous ‘Bird Box’ challenge pranks”
YouTube has been forced to ban videos of “dangerous pranks” after the ‘Bird Box Challenge’ trend went viral.
The challenge has been inspired by hit Netflix film Bird Box starring Sandra Bullock who must avoid making eye contact with monsters. Thousands of people on social media have taken it upon themselves to recreate the film by performing multiple different tasks while blindfolded.
“That said, we’ve always had policies to make sure what’s funny doesn’t cross the line into also being harmful or dangerous. Our Community Guidelines prohibit content that encourages dangerous activities that are likely to result in serious harm, and today (we are) clarifying what this means for dangerous challenges and pranks.”
Challenges that present an apparent risk of death are not allowed on YouTube. Content that features a child participating in dangerous challenges that pose an imminent risk of injury or bodily harm are also not allowed on YouTube.
“We also don’t allow pranks that lead victims to believe that they are in physical danger or that can cause real physical harm. Dangerous or abusive pranks that may cause emotional distress to children are not allowed.”