The music video was inspired by old Fanny Craddock and Keith Floyd cookery programmes. The band enlisted director Max Siedentopf to help them create and bring to life their own weird version of it. He explains, “Fried is all about our unsatisfiable desire to indulge in things that aren’t good for us. However, once you get a taste for it, it’s hard to stop and it’s better to fully give way to the temptation.
“Set inside a throwback cooking show we follow Olivia Burslem, a charismatic TV chef and talk show presenter Oli as they test the new Deepfryer 2000 and all the amazing meals it can prepare.”
Here it is:
Putting the finishing touches on the album, Yak frontman Oli Burslem headed to Jason Pierce’s (Spiritualized) studio to piece the work together. During the final days of work, Pierce added some of his own vocals and slide guitar to the track.
“This is the last song we recorded at RAK and it’s definitely my favourite,” Burslem explains. “It sums the whole record up. I guess it’s inspired by mortality and memories of loved ones past and present.
“It also features my good friend John Coxon on piano and harmonica without whom I doubt the band would be where we are today. If it’s the last piece of music I ever make I’ll be happy,” he added.
To coincide, the band has also shared the music video to accompany the song. Directed by Jonny Lu, the video was made with never-before-seen 8mm footage from the archive of elusive cult photographer and filmmaker John Kayser.