Watch Oasis reunite in new Adidas advert to launch new campaign
Weeks ahead of Oasis‘ live comeback in Cardiff, Liam and Noel Gallagher appeared together on-screen to launch the band’s new Adidas range.
The new line of clothing features the Oasis Live ’25 logo on an array of classic Adidas clothing, such as Firebird tracksuits, raglan sleeve jerseys, bucket hats and coach jackets. They are available in a variety of colours, including the Gallagher brothers’ beloved sky blue.
To launch the campaign, Adidas broadcast a three-minute advert on Channel 4 at 9pm on June 19th which was soundtracked by ‘Live Forever’ and featured iconic footage of Oasis over the years before culminating with a powerful shot of Liam and Noel standing side-by-side.
The video’s description reads: “After 30 years of shared history, Adidas Originals and Oasis join forces to celebrate an undisputed connection rooted in music, fashion and British identity. Original Forever is more than a campaign. It’s a nod to a moment, a movement and a time that defined it all.”
Adidas continued: “With the return of the band for Live 25’, the collaboration brings a new era of looks into the now, reworking era-defining silhouettes with a modern edge. From Firebird tracksuits to classic jerseys and jackets, the Live 25’ collection honours the past while living in the present.”
“This film captures a journey from the city streets to stadiums, ’90s anthems to the now. It’s a tribute to two brothers, two icons, one band, and a brand that’s been with them every step of the way,” it adds.
Furthermore, on June 20th, Oasis have launched a flagship store at The Avenue, Spinningfields in Manchester, which will remain open until July 27th. They will also be opening shops in Cardiff, London, Edinburgh, Dublin and Birmingham.
Oasis will kick off their sold-out stadium tour on July 4th at the Principality Stadium in Cardiff. They will also play multiple shows at Croke Park in Dublin, Heaton Park in Manchester, Wembley Stadium in London, and Murrayfield Stadium in Edinburgh before taking the tour to North America later this summer.
Later this year, their reunion tour is set to head to Latin America for dates in Chile, Brazil and Argentina, as well as Australia, South Korea, and Japan.
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