Northampton rapper Slowthai has unveiled plans to put on his own one-day festival this summer.
The event, titled Happyland, will be held at Northampton Cricket Ground on September 25 and has been labelled the “Happiest Place in the Universe” where the policy is simple: “No Smile, No Entry”.
“Happyland with happy folk. The place where we can laugh and joke. The place you can be yourself without judgment, expectations and impressions of someone else,” Slowthai said in a statement when announcing his festival.
“The space from the shackles of the everyday. The mountain where we climb to run away,” he added. “Imagine what you’ve never had when you come to Happyland – you will never be sad.”
Slowthai, who will of course perform at his own event, has also rounded up the likes of Beabadoobee, IDLES, Shygirl, Easy Life, Greentea Peng and more for the billing.
See the full line-up, below.