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(Credit: Holly Whitaker)


L'objectif arrive in style with 'Drive In Mind'

L'objectif - 'Drive In Mind'

Leeds newcomers L’objectif have made a blistering arrival with their debut official single ‘Drive In Mind’.

L’objectif, a bunch of 16/17-year-old’s from West Yorkshire, are made up of schoolmates with a desire to forge music their own way. Frontman Saul Kane first formed a group with drummer Louis Bullock aged 12, and the duo are joined by bassist Ezra Glennon and guitarist Dan Richardson in L’objectif.

‘Drive In Mind’ is the group’s first single since signing with Chess Club Records, which boasts an impressive roster, including Alfie Templeman and Coach Party, with L’objectif arriving as the latest mouth-watering feature on the label.

The track is a skilful way of announcing that L’objectif are here and it is a pounding, exhilarating effort that confirms you’re in for a rough ride as, from the first aggressive chord, it grabs you by the collar and punches you square on the nose. Frontman Kane sounds as though his life is on the line as he delivers gut-punching takes again and again, which is reminiscent of a Faris Badwan during the early days of The Horrors.

Commenting on the track, the band explain. “I started thinking about drive-in cinemas and those massive screens that they have with everyone parked watching the events of the film unfold. The idea of people coming to watch the contents of someone’s mind was interesting to me, the thoughts, anxieties and all the things you don’t want people to see exposed on a big screen.

“The lyrics are statements, ideas and observations that I was thinking around the time I wrote it, a cluster of thoughts exposed and amplified through song.”

Debut singles have got to be full of swagger, ferocious energy, and bands have got to make sure that the song is anything but forgettable, L’objectif passes all these tests with flying colours with ‘Drive In Mind’ that is a throbbing effort that leaves a marker on the mind.

Stream the song, below.