Iron Maiden agree to sell half their catalogue, name and likeness rights
Iron Maiden have agreed a landmark deal with Pophouse Entertainment to sell half of their catalogue, name and likeness rights.
The Swedish entertainment company, which was established by ABBA’s Björn Ulvaeus in 2014, is also affiliated with ABBA Voyage and is now working with the estate of Tina Turner, as well as Kiss.
In a statement, Jessica Koravos, CEO of Pophouse, explained to Billboard, “We are 50-50 partners with the band, and the plan is that we’re going to work together turbo charging Maiden’s plans for the future.”
Koravos also singled out Iron Maiden’s freaky mascot, Eddie, as a source of possibilities for future “world-building”, adding, “There’s lots of world building that’s possible both in [Maiden’s] artwork, but also in the storytelling within the songs. The heavy metal genre, especially with the addition of Eddie, lends itself to a treatment potentially in the world of horror.”
Per Billboard, in addition to the digital universe plans for Eddie, Pophouse are also working with the heavy metal giants on a film about their Run For Your Lives World Tour, and exploring immersive fan experience avenues.
The band’s manager, Rod Smallwood, sounded equally positive about the joint venture, stating, “I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped.”
Smallwood continued, “The interest in the band has never been bigger and [with] this strategic partnership … the fans can be assured there is a great deal more to come for Maiden, and Eddie will rule, OK.”
The announcement comes off the back of Iron Maiden’s triumphant headline show at Knebworth on July 11th, which saw 50,000 fans celebrate their 50th anniversary in style.
The concert, which coincided with England’s World Cup quarter-final against Norway, which prompted Bruce Dickinson to say “You’d think there was a football match on”, was also professionally filmed for future release.
Iron Maiden were joined at their only UK show of 2026 by special guests The Darkness, The Hu, Airbourne, and The Almighty.
Never Miss A Beat
The Far Out Music Newsletter
All the latest music news from the independent voice of culture.
Straight to your inbox.