Facebook has announced it will soon allow artists to charge fans for access to live streams hosted through the platform, according to a statement released on their website.
This new revenue stream is a much-needed relief to artists who have had their main course of revenue stripped by losing the ability to play shows. That, coinciding with the cancellation of the summer festival season, has made it equally difficult for musicians to know when and where their next paycheck is going to come from.
The announcement reads: “To support creators and small businesses, we plan to add the ability for Pages to charge for access to events with Live videos on Facebook—anything from online performances to classes to professional conferences.”
The news comes among a slew of other changes the social media giant plans to introduce in response to the current pandemic which also includes the re-introduction of the ‘Live With’ function to allow multiple people to contribute to the same live stream. Facebook also plans to integrate online-only event pages with Facebook Live, allowing hosts to broadcast to virtual attendees.
During this difficult time, we have seen an influx of musicians such as James Blake, Angel Olsen and a whole host of others perform live performances to their fans with Olsen monetising her show so that she can support her crew.