Disney announce new streaming partnership with ITV
Disney and British broadcaster ITV have announced a new partnership in relation to their respective streaming services, Disney+ and ITVX.
The new agreement has been described in a press release by the two companies as a “first-of-its-kind initiative”, allowing popular programmes from each of the streamers to appear on both platforms.
Disney+’s most popular shows include The Bear, which recently began its fourth season, as well as other success stories such as Only Murders In The Building and Andor. Vice versa, ITVX is responsible for Love Island, Mr Bates vs The Post Office, and Endeavour.
Disney+ programmes will be available at no extra cost to ITVX users under the ‘Taste of Disney+’ tab of the service. Similarly, ITV programmes will be listed under ‘Taste of ITVX’ on Disney+.
Joe Earley, president of direct-to-consumer at Disney Entertainment said of the new partnership: “We are proud of this innovative collaboration with ITV, which will allow us to bring Disney+ customers some of the UK’s favorite and buzzworthy shows and encourage ITVX viewers to discover some of Disney+’s award-winning series and blockbuster films.”
Meanwhile, Kevin Lygo, managing director of media and entertainment at ITV said: “Disney are fantastic partners with a brilliant breadth of content. This mutually beneficial alliance allows us to show our complementary audiences a specially selected collection of titles, regularly updating, that gives a flavour of the range in our respective offerings.”
Lygo continued: “For us, this deal means even more great content for viewers on ITVX, and even more opportunity for viewers to find and enjoy our distinctive titles and services.”
Prior to this agreement, ITVX already aired a string of Disney+ shows on its platform, and ITV Studios also produced the popular series for the network, Rivals as well as Suspect: The Shooting of Jean Charles de Menezes.
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