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David Lynch's surreal advertisement for Gucci featuring Blondie song 'Heart of Glass'


Dipping back into the Far Out Magazine archives, we’ve unearthed yet another gem from the never-ending treasure chest of David Lynch’s surrealist creations.

Lynch, often described as “the Renaissance man of modern American filmmaking” for his pioneering approach to cinema, is highly celebrating for creating iconic pictures such as Eraserhead, Blue Velvet, Mulholland Drive and more. While the aforementioned work was good enough for Lynch to earn an honorary Oscar earlier this year, the filmmaker has never been shy to transmit his skills into other aspects of visual art.

Having directed a series of music videos throughout his career, Lynch has regularly found his way into the world of advertising and done so with his usual surrealist point of view. Having once transferred the plot of Twin Peaks into a series of Japanese coffee advertisements, or directing a somewhat bizarre advert for a home pregnancy test, Lynch took things high fashion in 2008 when he teamed up with Italian fashion brand Gucci.

Apparently, according to Gucci, Lynch was selected for his “holistic ability as an artist” and his “professional experience and knowledge, his never-ending research for beautiful images, his use of music and his modernity.” The result was a slightly unusual commercial that featured models Raquel Zimmerman, Natasha Poly and Freja Beha Erichsen, dressed in Gucci gowns while dancing to Blondie’s iconic hit ‘Heart of Glass’.

“I wanted our first television advertising campaign to have that whimsical touch from a visionary film director such as David Lynch,” creative director, Frida Giannini, said at the time. Giannini, who took a hands-on role in all aspects of the development of the new fragrance, added: “I wanted him to capture the total essence of Gucci – and I’m thrilled with the result.” 

Here it is.