Beabadoobee has been lauded as being the next big star of British music, an artist who has been awarded the YouTube Artist On The Rise, nominated for the BBC’s Sound of 2020, as well as featuring on Spotify’s popular RADAR series. After all the excitement which came with the hype that she has received over the last twelve months, the time has finally come for her to share her debut album, Fake It Flowers.
The bedroom indie-pop songstress made the bold move to leave off the previous singles that caught a train of underground excitement about her such as ‘She Plays Bass’, ‘I Wish I Was Stephen Malkmus’, ‘Coffee’ and more. This gives the album a coherent feel and it feels like a complete project rather than a muddled together number of singles that she has released over the last couple of years. It’s also an indictment of how music is now consumed and the growing demands to constantly hear fresh music from artists.
Fake It Flowers is a genuinely glowing listen, a record which feels cohesive and arrives as the mark of an artist in their impressive infancy—it is the soundtrack of Beabadoobee’s youth. However, if there were to be one element of negativity, at times the record does feel slightly lacking because of the admittance of the aforementioned gut-punching alternative dancefloor fillers that initially carved her name.
Beabadoobee’s musical career has accelerated at such a fast-pace and it’s mad to think it was only three years ago that she first bought a guitar and started writing music when she aged 17. Her first single, ‘Coffee’, received over 300,000 views on YouTube when it was spotted by The 1975’s Dirty Hit Records who immediately snapped her up in 2018 and two years later, Fake It Flowers has arrived.
The record doesn’t see Bea change up her sound dramatically from the retro lo-fi feel which she initially found success with although she does get grungier than ever before on ‘Together’ and ‘Sorry’. The 20-year-old has helped bring these sounds to a brand new generation and could provide the gateway for kids who found her after ‘Coffee’ went viral on TikTok into discovering bands like Sonic Youth and Yeah, Yeah, Yeahs.
Lyrically, the record sees her leave herself wide open because of the honesty, ‘Charlie Brown‘ sees her reflect on self-harming which many will be able to relate to but the topic still remains a taboo despite being so prevalent. “Back on old habits, that no one knows about,” she sings on the track.
It’s exciting to see where Beabadoobee will go next and the fact that she has only been making music for three years is truly incredible, which is a testament to the power of her songwriting. The fact that she’s only made music for such a short space of time means she’s not the greatest technician in the world which is exactly why she’s a perfect fit for the messy lo-fi world that Fake It Flowers cements her position in.