Aimee Fatale brings promise to fruition on ‘Blood’
Aimee Fatale isn’t finding her feet anymore. She’s sprinting, full pelt, in 1960s kitten heels.
In case anyone ever wondered how artists kick things off these days, time and time again, it seems like success can be borne from doing things slowly. In a world of quick booms and quick collapses, the music industry leads artists to believe that they need an overnight viral hit to get anyone to pay attention. They’re wrong.
For months upon months upon months, Hull-based Fatale has been working away; playing shows, singing covers, and sharing two YouTube videos that screamed promise. Filmed in her city’s The New Theatre, against its Lynchian red curtain backdrop, I’d argue Fatale locked in her rising star status the second she hit upload on these videos, simply because everything necessary is there. She had the voice, the band, the songs, and the style – all she needed was the audience.
A year on, she has that. Before she’d even released her debut track, ‘Let’s Just Get Married’, she had built up a cult following who were there and waiting for it to drop at midnight. With ‘Apple Of My Eye’, her follow-up, she built again as she showed a rockier side to her sound.
But now, with ‘Blood’, one of the songs shared back then as a live session, it’s all come full circle with the promise more than coming to fruition, and a layer of polish being applied.
Fatale weaves between passive-aggressive sweetness as she rages, “You should be embarrassed by the way you went about it.” And on this new recording, with the sandpaper of the studio, this well-rounded gem it’s further proof of Fatale’s vision as she levels up on the quirks and details.
There’s a tweeness added, a creepiness even, as if this track is as inspired by Carrie as its visuals suggest. Fatale has managed to merge a modern rock song with vintage soundtrack details, ensuring her love for the ‘60s and ‘70s is still present.
It’s PJ Harvey meets 1960s prom pop. It sounds just like what she’s singing about, a sickly sweetness brought to a bite by pure frustration and rage.
This isn’t just another Lana Del Rey fan taking to the mic; this is an artist with incredible sharpness of vision emerging, holding tight to her melting pot of influences and mixing up dashes of rock and roll, David Lynch eeriness, Leonard Cohen storytelling, and pink vintage gowns.
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