“You can only launch once”: Aimee Fatale shares her debut single ‘Let’s Just Get Married’
For any artist curious about how to build a cult, turn to Aimee Fatale for lessons.
Today, the Hull-based singer put out her debut single and already, there was a mass waiting, counting down the days and being right there at midnight ready to stream ‘Let’s Just Get Married’. Having spent months teasing them with tracks, sending them handwritten notes and gigging around the UK, taking her influence into the real world, she’s had an audience hooked for a long time already.
“I’ve been working on this very slowly, but surely, like building it up and taking my time just because it’s so reflective of me and who I am that I want to do it properly, you know,” Fatale told Far Out back in February when she was first beginning to gain real traction online and we were already indoctrinated into her world.
“You can only launch once,” she said knowingly back then, adding, “I’m building a really big catalogue of songs, and then I think I’ll know when the time is right.” Clearly, that time is now.
Fatale is an artist who wears her influences on her sleeve. Previous tasters of her work, through two live session videos, see her standing in a lush, deep red Lynchian room, singing songs dripping with the impact of Leonard Cohen and guitar-brandishing women like PJ Harvey and St Vincent.
On this debut single, Lana Del Rey’s looming inspiration smacks you round the face, but with a stronger dose of traditionalism as the song could have been plucked directly from the 1940s or ‘50s as she croons, “I say let’s just get married, there’s nothing else to do.”
It’s a deeply sartorial song that perfectly opens Fatale’s deeply sartorial world, where her cast of cinematic fancies play a vital role and a gaggle of idols watch over it all. Not only do they clearly impact the music, but they’re what has drawn in a mass crowd as her work found like-minded listeners enamoured by the same stylistic references long before her work itself had even come out.
But now it has, ‘Let’s Just Get Married’ makes good on all the potential promised by her omnichord covers, teasers of original work and other efforts cultivating her disciplines. Having already told us that there is a mass pile of work waiting, this is definitely only the start, with that cult sure to grow as her artistic world reveals itself more and more.
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