What is the most disliked movie trailer on YouTube?
The marketing period of any film is crucial in gauging how it will be received by audiences, with studio executives taking their advertising campaigns to new levels in order to make a project completely inescapable and practically force audiences to engage with it.
Whether it be the excessive press tour and internet buzz around Barbie and Oppenheimer or the ridiculous lengths the team behind A Complete Unknown went to in order to convince us that the film is good, in spite of its glaringly average story, there is nothing more desperate than the actions of production company tasked with rescuing a project’s reputation.
The recent release of Magazine Dreams has highlighted the extent of this power, with the press team pressing on with their passionate sell of the film despite the fact that Jonathan Majors was just found guilty of abusing his ex-girlfriend, actively pretending that this never happened in order to earn more money. It is an insidious business, and the people in power are willing to do anything to make a profit, regardless of the quality of the film or the criminal actions of the people who sometimes star in them.
With this, internet discussions around the release of a film trailer are an excellent way to measure the potential response to a new project, with audiences sometimes reacting so harshly to a film that the creators have changed it before its release. This was most notable after the teaser for the Sonic the Hedgehog film was unleashed onto the internet, with fans practically bullying the creators in the comments and discussing how much they hated the animation style, leading the team to completely redo the design of the character after such strong feedback.
The upcoming Snow White adaptation has also been met with similar negativity and currently has nearly 1 million dislikes on YouTube, with many people criticising the CGI and inclusion of animated characters alongside live-action actors.
However, while many film trailers have gone down like a sack of potatoes, there is one film that currently holds the record for being the most disliked trailer of all time, although it seems like Snow White might soon take the spot.
So, what is the most disliked film trailer on YouTube?
Sadak 2, directed by Mahesh Bhatt is the most disliked film trailer on the internet, which received 13,478,901 dislikes on the YouTube platform. The film follows a suicidal taxi driver who plans to kill himself before meeting a young girl called Aarya, who he accompanies on her journey to Kailash.
While this level of negativity may seem harsh, movie lovers happen to be very passionate and opinionated people, but are also quick to share positive feedback when a project has done well. The most liked film trailer on YouTube is Avengers: Infinity War, which was released in 2018 and met with hoards of fans who were eager for the next instalment to the beloved Marvel franchise. The world of film marketing is an ever-evolving beast, but if you do it right, then you will surely be met with praise.
