The Snuts share ‘Deep Diving’ and announce new album ‘Millennials’
Scottish indie-rockers The Snuts have unveiled details of their third album, Millennials, and shared the new single, ‘Deep Diving’.
Millennials is set for release on February 23rd, 2024, on the band’s very own independent record label Happy Artist Records. The group, who released their chart-topping debut album W.L. in 2021, which they followed up with Burn The Empire in 2022, were previously signed to Parlophone before deciding to go it alone.
‘Deep Diving’ is the fourth track to be released from the upcoming release, following earlier singles ‘Gloria’, ‘Dreams’ and ‘NPC’. After exploring political themes on their second album, The Snuts have returned to creating vignettes that explore the full spectrum of ordinary life.
Frontman Jack Cochrane says of the new album: “Leading into this new record, the original idea was: are there any songs we’ve forgotten to write? Are there any ideas and feelings we can dip back into from when we weren’t living in this music world? That’s where we, as millennials, came up with the concept. Tapping into the emotions that we maybe hadn’t processed into music.”
Cochrane continued: “Those big boiling points in your life. The first time you’re falling in love. First time your heart is broken. Those pivotal moments. On the last record, there was a bit more nuance. With this one, we wanted to see how it would feel if we went more direct on the songs and to connect as easily as possible. I don’t think we’re living in an age now where people want to spend time taking something apart. We want people to feel it the first time they hear it.”
On ‘Deep Diving’, the band say: “The track is a raw exploration of our mortality, the ticking clock of our lives and the consequences of being caught in the maze of one’s own mind.” For the video, Cochrane recruited his father to portray an older version of himself, noting: “The subtleties of ageing and physical and mental exhaustion ended up requiring no real acting at all.”
To celebrate the launch of Millennials, The Snuts will be playing two launch shows at the Barrowlands in Glasgow on February 27th and 28th. They are also set to headline Liverpool’s Sound City and appear at TRNSMT.
Watch the video for ‘Deep Diving’ below.
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