The Snuts criticise materialistic gain on new single ‘Millionaires’
After revealing the forthcoming third album, Millennials, The Snuts have unveiled their latest catchy anthem, ‘Millionaires’.
Following their exploration of political themes on their second album, The Snuts have returned to crafting vignettes that delve into the diverse spectrum of everyday life.
‘Millionnaires’ targets society’s fixation on constructing a false sense of happiness. As explained by lead singer Jack Cochrane: “It feels like society has become obsessed with focussing on the path towards monetary and materialistic gain and success instead of focussing on the here and the now and the value of true love and friendship – it’s a cliche, but those are the things in life that are priceless.”
He continued: “‘Millionaires’ is about the feeling of not wanting for anything, but surrounding yourself with the people in life that matter. We’ve seen so many toxic individuals creating ‘communities’ online which are teaching young people a negative rhetoric that money, possessions, status and misogyny are paramount for success. If love was money, we’d be millionaires.”
Last year, the Scottish rock collective announced details of the new album via their independent record label Happy Artist Records. The last single released was ‘Deep Diving’, which followed earlier singles ‘Gloria’, ‘Dreams’ and ‘NPC’.
According to Cochrane, the new tracks were written while on tour around the world following their previous album Burn The Empire.
“Leading into this new record, the original idea was: are there any songs we’ve forgotten to write?” says Cochrane. “Are there any ideas and feelings we can dip back into from when we weren’t living in this music world? That’s where we, as millennials, came up with the concept. Tapping into the emotions that we maybe hadn’t processed into music. Those big boiling points in your life.”
He added: “The first time you’re falling in love. First time your heart is broken. Those pivotal moments. On the last record there was a bit more nuance. With this one, we wanted to see how it would feel if we went more direct on the songs and to connect as easily as possible. I don’t think we’re living in an age now where people want to spend time taking something apart. We want people to feel it the first time they hear it.”
The Snuts are set to perform three sold-out shows in February: one at London’s Lafayette on the first of the month and two at Glasgow’s Barrowland Ballroom on the 27th and 28th.
Check out ‘Millionaires’ below.
Never Miss A Beat
The Far Out Music Newsletter
All the latest music news from the independent voice of culture.
Straight to your inbox.