The Prodigy blame social media for the deterioration of the industry
The Prodigy have shared that they are concerned about social media and the impact it is having on the current state of the music industry.
In a new album with MixMag, frontman Liam Howlett has offered up his opinion on what there is to be excited and concerned about in the current musical landscape.
Reflecting on their success in the 1990s, Howlett mused that it felt like a different era for the industry: “Looking back, the ’90s was a vibrant time in the UK, a musically free-er time, pre social media shit… There was a lot of different music happening and people were happy to take it all in.”
Turning his attention to the current landscape, the music titan added, “The main thing that concerns me is making sure my beats bang. There are artists and tunes I hear today that buzz me yeah, but the problem is they mostly don’t hang around long enough, there seems to be less time and patience now for artists to develop.”
This means that music does not have the chance to settle before it’s gobbled up by the next big release: “It’s social media again to blame, turning music into like fast food… Quick in and gone….Next… “
Elsewhere in the interview, the band clarified their stance on the use of Artificial Intelligence in music. When asked about AI, Howlett shared, “A good mate, who is a well-known producer/DJ is all over this AI shit, he’s been fucking with it for a while. Mainly on the visual side… Seeing how far he can push it. The stuff he showed me blew my mind, some mad shit.”
However, he clarified that his own personal stance is somewhat different. “Me personally, as far as using AI for music, I much prefer putting my brain through the ‘sometimes’ pain and torture of hand building the tune myself.”
He continued, “Some tunes feel like I’m carving them out of stone sometimes because they take so long, but at least I know I did it myself…. Know what I mean?”
The Prodigy will undertake a UK tour next April. The run of dates is set to begin on April 15th, 2026, at the OVO Hydro in Glasgow and is set to visit Manchester, Birmingham, Cardiff, Bournemouth, Leeds, Belfast and Dublin. They will also headline two nights at London’s OVO Wembley Arena.
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