The Lathums, Girl In Red and more announced on ‘BBC Sound of 2021’ longlist
The BBC have announced their annual list of names that feature on their ‘Sound of 2021’ longlist and the future looks bright.
The competition is now in its 19th year, an event which began with 50 Cent winning the inaugural Sound of… back in 2003 as Dizzee Rascal and Electric Six finished as runners up. Last year, the award was taken home by Celeste with Octavian winning it in 2019 and the year before saw Sigrid beat fellow nominees such as Billie Eilish, Lewis Capaldi, Sam Fender and Rex Orange County.
This year’s longlist has been compiled by a panel of 161 industry experts, including former nominees Billie Eilish and Stormzy with the winner being announced on Radio 1 next month. The top five from the list of ten nominees will be revealed in early January, starting on the 3rd before concluding on the 7th.
Norwegian lo-fi artist Girl In Red is the most high profile performer on the list, she has become a sensation over the last couple of years online and has over seven million unique monthly fans on Spotify alone. London rapper Dutchavelli is another favourite for the award and he has already collaborated with Stormzy.
Grantham born 20-year old singer Holly Humberstone is also nominated for the award, as is 17-year-old sensation Alfie Templeman who has had a string of anthemic singles over 2020 such as ‘Obvious Guy’ and the infectious ‘Happiness In Liquid Form‘.
Wigan band The Lathums are the only group that made the list and be included in the 10 artists picked out by the BBC, which speaks volumes about the current landscape of popular music. It does bode well for the band that the quality of their songs has made them impossible to leave off the longlist even if indie bands are seemingly out of fashion in the current climate.
To be eligible, musicians must not have been the lead artist on a UK top 10 album, or more than one top 10 single, by 30 October 2020. Artists who have appeared on TV talent shows within the last three years are also not ineligible according to the BBC.