The Chemical Brothers’ ‘Go’ gets streaming bump thanks to Netflix thriller ‘Apex’
The Chemical Brothers have enjoyed an eye-watering bump in streaming following the usage of their 2015 song ‘Go’ in the new Netflix thriller, Apex.
After the film’s April 24th release on the platform, the catchy track ‘Go’ saw a staggering 429% streaming boost online.
As per Billboard, before the release of Apex, the song enjoyed 92,000 total streams in the period of April 17th to 23rd; following this, ‘Go’ received 487,000 demand streams from the period of April 24th to 30th.
If this weren’t enough, ‘Go’ currently sits at fifth spot on the Dance Digital Song Sales chart.
The song is used in a crucial moment during Apex, when Charlize Theron’s character, Sasha, is hunted by the villainous Ben, played by Taron Egerton. He threatens her, warning that she has until the end of the song before he starts to hunt her down.
Though he plays the bad guy in the movie, Egerton was the brains behind the perfect choice. He recently shared with Decider, director Baltasar Kormákur shared that the original line was, “Ten minutes, and I’ll come after you.”
However, they swapped the ten-minute warning with the duration of a song, and discussed at length what kind of track they’d be looking for: “I didn’t want a disco song or something like that,” Kormákur explained.
After Egerton suggested ‘Go’, he had to push back against many skeptics; however, when the team saw the moment come together, everything fell into place: “Taron did [the scene] and the whole crew and everyone involved was like, ‘That’s it. It’s perfect.’ They could see it like it worked,” Kormákur recalled.
The song was originally released on The Chemical Brothers’ eighth studio album, Born in the Echoes, and spent three weeks on the Hot Dance/Electronic Songs chart. Similarly, Apex is currently topping Netflix’s charts, sitting at the top spot on Netflix’s weekly top ten global films and series.
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