Spotify attracts record number of users in first quarter of 2025
Spotify attracted a record number of new users in the first quarter of 2025, bringing its total number of paid subscribers to 268 million globally.
In turn, the total number of monthly active users grew to 678 million, marking a ten per cent increase year-on-year, with revenue for the company coming in at approximately $4.2 billion.
Spotify attributed its increase in user numbers to the growth in its ‘rest of the world’ and Latin American music catalogues, but it noted that the number of listeners in all world regions went up during this period.
According to Spotify’s CEO Daniel Ek, the platform is “faring better than most” from a financial perspective, adding: “But of course, if something truly extreme happens, we may be impacted too. That said, I don’t believe anything we’re seeing today changes the long-term picture for Spotify.”
He continued: “The business is solid, our model holds up and the direction we’re heading in remains clear.”
The latest statistics come after the company increased its price plans in July 2024 and made a huge investment in the growth of its video and audiobook capabilities. Ek noted that, “We’re seeing strong traction with users spending 44% more time with video content overall,” with over 270 million users now having streamed a video podcast via the platform.
However, artists are still protesting against Spotify for the earnings they make due to the platform’s chosen economic model.
Now entering the second quarter of the year, Spotify expects to hit or surpass its target of adding 11 million monthly active users to the current numbers, totalling 689 million, and an extra five million subscribers, reaching 273 million.
Asked about his prospects for the platform over the rest of the year, Ek responded: “I am very excited about 2025 and feel really good about where we are as both a product and as a business.”
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