Seth Rogen has been reflecting on the failed bid to return to the classic stoner comedy Pineapple Express.
The original 2008 film, which was directed by David Gordon Green and produced by Judd Apatow, famously starred the likes of Rogen, James Franco, Gary Cole, Rosie Perez and more.
Not only did the film garner a cult following, but Pineapple Express also became a major commercial and critical success, scooping well over $102 million in worldwide box office sales.
While speculation and gossip in regards to a follow-up continued to swirl, the sequel looked destined to arrive after the email services for Sony Pictures was hacked in 2014 and detailed Judd Apatow’s interest in a second film. “I am so glad we are so close to getting Pineapple Express 2 figured out,” Apatow’s email read at the time. “I am very excited to make this thing real. We are very inspired creatively on this one. We have hilarious ideas. It is gonna be awesome.”
Apatow added: “We learned so much on how to make these comedy sequels when we did Anchorman 2. And we rocked that marketing campaign. Foreign is doing awesome too. I am sure PE2 will do even better! Marijuana is so popular now! It’s on every corner!”
However, despite all parties seemingly on board, budget issues scupper the potential project. “We tried to make one and thanks to the Sony hack you can actually find the email when Sony decided to kill the movie and not make it,” Rogen recently told Howard Stern in a new interview. “It was something we were very open to several years ago, but Sony was not that interested in it.”
He added: “I think we probably wanted too much money. Studios, they don’t like giving away money. Weird thing.”