Rage Against The Machine’s unique ticket selling technique has resulted in a reduced amount of scalpers getting their hands on the product while raising an obscene amount of money for charity.
Rage Against The Machine, who were recently announced as the headline act for Reading and Leeds Festival, announced a huge reunion tour which will see the band play a string of shows in North American and Europe.
The high-profile shows came with severe demand for tickets and, in a bid to stop scalpers profiting, the band announced: “We’re holding in reserve 10% of the seating (random seats throughout each venue) to sell at a higher ticket price (but low enough to undercut the scalpers). We will donate 100% OF THE MONEY over the base ticket price to charities and activist organisations IN EACH CITY.”
The result meant that some tickets began selling for more than $1000 per ticket. Guitarist Tom Morello responded to a question from a fan on the obscene ticket pricing: “100% of money above base price on each ticket goes to charities in that city. Charity price fluctuates to counter scalping. When we have final numbers will list charities. Over $3m raised for charity in the first 48 hours.”
Morello added: “So far we stopped approx 85% of the scalping market but I agree that ANY scalping is horrible and we will continue to combat it.”
See his response, below.