One of the world’s longest running music magazines has announced huge plans to challenge their current ethos. NME will move “in to the next phase of our evolution” by making their print edition FREE!
This moves follows calls for the New Musical Express to move along with the times following their pioneering creation of NME.com in 1996 the magazine has seemed stilted in comparison to its competitors.
The move will also see the magazine move towards a dilution of its content. A statement read it would also cover “film, fashion, television, politics, gaming and technology”. It continued “NME will dramatically increase its content output and range, with new original as well as curated content appearing across all platforms, including print. Other highlights will include an expansion in live events, more video franchises and greater engagement with users on new social platforms”.
This has been met with mooted excitement as the magazine has seemed off the pace for far too long, constantly hitting the middle of the road with artists and bands. Now they will be able to do it with film, fashion and tech as well.
Editor Mike Williams wrote “The cat is out of the bag, and I couldn’t be more excited. For the past few months we’ve been working in secret here at NME on the next phase of our evolution. The goal, throughout all of our research and development, has been to find new and inventive ways to connect with you, our audience, better than ever. In the 63 years since NME launched we have evolved and transformed plenty of times. The evolution of 2015 is our boldest ever move, and I’m delighted to be able to share the news with you at last.”
This strikes us as the last chance saloon for the once famed magazine. There is a part of us which wants it to succeed, but only with the cultured taste and divisive design which endeared it so frantically to our hearts originally. We don’t want the same magazine filled with woeful articulation, pallid opinion and Radio 1 prepped artists but for free. This is your chance NME, take it for Christ’s sake.