How much? Netflix are raising their prices once again
Netflix have confirmed plans to raise its prices for the second consecutive year in the United States.
As part of the new pricing structure, all subscription tiers for the streaming platform have been increased by a minimum of $1 per month.
The lowest-priced tier remains the ad-supported plan, which will jump up to $8.99 per month from $7.99 per month.
Meanwhile, the standard plan has increased to $19.99 per month from $17.99, a $24 increase across 12 months. The premium plan has also soared in price by $2 per month, growing from $24.99 to $26.99.
Lastly, it’s bad news for anybody who shares their Netflix account with family or friends, as it will now cost $6.99 per additional non-household user.
The latest increase in prices comes after Netflix previously hiked the cost of subscription in 2025, and after they lost out to Paramount in the race to take ownership of Warner Bros.
A spokesperson for the streaming platform told Variety that “our approach remains the same”, explaining of the decision to raise prices once again, “We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices.”
Netflix has recently diversified into the realm of video podcasts, such as The Pete Davidson Show, and is also hosting a series of podcasts by The Ringer on its platform.
However, the expansion of Netflix into new territories does come at a cost to consumers. If they also have subscriptions for other platforms, such as Disney+, Apple TV and HBO Max, it’s no longer a cheaper option than traditional cable and can cost comfortably more than $100 per month.
The new pricing structure, introduced on March 26th, will roll-out for existing members across the coming weeks.
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