Music industry stats urge government action on streaming inequality
Newly yielded stats from the music industry have prompted government action on streaming inequality following the publication of a report by the Competition and Markets Authority (CMA).
At the start of the year, the CMA formally launched a new study to examine the music streaming market in which it considered “whether innovation is being stifled and if any firms hold excessive power.”
In the CMA report published yesterday, the analysis suggests it is unlikely that an intervention by the CMA would release additional money into the system to pay creators more.”
It continued: “The study does, however, highlight that the issues raised by creators could be further considered by government and policymakers as part of their ongoing work following the DCMS Select Committee’s inquiry into the economics of music streaming.”
Sarah Cardell, the Interim CEO of the CMA, added: “While this report marks the end of the CMA’s market study”, we hope “the detailed and evidence-based picture we have been able to build of this relatively new sector will provide a basis that can be used by policymakers to consider whether additional action is needed to help creators”.
Last year, George Freeman, the current Minister of State for Science, Research and Innovation, discussed the necessity that “all musicians are benefiting from the UK legal framework.” The new report compounds this stance and urges government action.
Annabella Coldrick, Chief Executive of Music Managers Forum and David Martin, CEO of Featured Artists Coalition, said in a joint statement: “The CMA report today focuses on how music streaming has benefited consumers and does not find that a competition intervention would be beneficial.
“However, it acknowledges that other issues raised by artists, songwriters and managers, including fair remuneration and transparency, require a different kind of scalpel. We welcome the overriding conclusion that Government and policymakers should be driving forward reform.”
“This should put a renewed focus on the ongoing pan-industry work being led by the IPO and ensure that this activity delivers tangible changes in areas such as improved remuneration (whether through ER, contract adjustment or rights reversion), better transparency and progress on song data to get the right people paid fairly and quickly,” they continued.
“If these outcomes fail to materialise, then the MMF, FAC and other creator-led organisations will call on the Government to intervene and fulfil their promise of legislative action.”
Graham Davies, Chief Executive of The Ivors Academy, concurred in his statement: “The CMA has asserted that it is the Government’s responsibility to introduce policy interventions to support music creators. While consumers have never had it so good, the system is concentrating earnings to an unsustainable extent.
“Streaming benefits consumers and rewards few music creators. The creative industries are central to the UK’s economic success, and they rely on creators, but they are leaving the industry because of threats to live music, the disastrous impact of Brexit on touring and the cost of living crisis. We need action to fix streaming.”
In contrast, the BPI, the representative trade association voice of independent and major record labels across the UK, embraced the study’s findings but argued that pressure must be put on labels to invest more in their artists.
“We welcome the CMA’s objective, evidence-based report, which confirms that the streaming market is competitive – delivering fans accessible and affordable music and artists greater choice in an environment in which many more are succeeding and where artist and songwriter royalty rates have increased,” a BPI spokesman said.
Adding: “As the most definitive analysis of these issues to date, this report will help inform the work that we and the industry are already doing in partnership with Government to further strengthen British music and ensure the UK remains competitive globally. The report reinforces our view that the most effective way to enable even more artists to have a sustainable career in music is for labels to keep investing in talent and grow the market.”
The battle for government action on streaming equality has been long fought, with the “Brennan Bill’ failing to make it through the House of Commons last year, but the new CMA report is hoped to bring the conversation back to the table.
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