Music promoting giants Live Nation has revealed that they are planning to re-open their venues and run concerts again at “full scale” in 2021.
In the UK, festivals such as Glastonbury, Isle Of Wight, Download and Tramlines have all announced that they will not be running this summer due to the ongoing situation. To coincide with that news, a whole host of tour dates have also been put back until later in the year but it is still unknown whether they will even be given the green light to go ahead by then.
In a call with investors last week, Live Nation President and CEO Michael Rapino said the promotion giant rand ticketing agency is now looking at ways to resume concerts in their fullest form next year.
“Whether it’s in Arkansas or [another] state that is safe, secure and politically fine to proceed in, we’re going to dabble in fan-less concerts with broadcasts and reduced-capacity shows, because we can make the math work,” Rapino explained.
“We think in the fall, if there are no second hotspots, you’ll see markets around the world [reopening]… And then our goal is really to be on sale in the third and fourth quarters for 2021 at full scale.”
The CEO then added: “It’s important for us to keep doing drive-in concerts, which we’re going to test and roll out, which we’re having some success with, fanless concerts which have great broadcasting opportunities, reduced capacity festival concerts, which could be outdoors, could be in a theatre, could be in a large stadium floor where there’s enough room to be safe.”
“We have all of these plans in place depending on the market and where that local city may sit in their reopening phases.”