The most prolific band on the planet, King Gizzard and The Lizard Wizard, are back with their brand new single ‘If Not Now, Then When?’.
It was only a matter of weeks ago that the band shared their sixteenth studio album, K.G., and fans haven’t had to wait long before being treated to new music. ‘If Not Now, Then When?’ offers a stark warning about the climate change crisis that is tearing through the planet at quick-fast speed, especially in King Gizzard and The Lizard Wizard’s native Australia.
Frontman Stu Mackenzie starts the song as he means to go on by pleading: “When the forest’s nearly gone, When the hole’s in the ozone, When the bees are gone, If not now, then when?, When the ocean’s coming up, When the rain just won’t stop, When the fire’s burning, If not now, then when?”.
“This song was written pre-covid but feels even more potent now. Look out your window; the world is on fire,” the band wrote in a statement. At the start of the year, Australia was ravaged by bush fires which was a sign of how 2020 was going to look like and as the band say, the message in the song remains pertinent in a covid world.
The video was accompanied by a powerful video created by New Zealand-based director and animator Dr D Foothead who said in a statement: “The song made me consider how individual action or inaction affects the world. What happens when our repressed pain, darkness and confusion manifest and influence our surroundings and relationships?
“I wanted to explore the journey of a character who has neglected their inner shadow, and how this energy manifests physically and becomes a force of its own.”
Check out the animated video, below.