Kanye West has revealed that he’s going to give all artists who were signed to his label, G.O.O.D. Music, the 50 per cent share he holds in their masters.
Kanye founded G.O.O.D. Music back in 2004 and went on to sign huge artists such as John Legend, Common, Kid Cudi, Consequence, and Mos Def —all of who are no longer signed to the label. Today, the label has artists like Big Sean, label president Pusha-T, Teyana Taylor, Valee, Francis and the Lights on their books which suggests Kanye isn’t making a token gesture with this move and he is giving up millions of dollars.
“When you sign a music deal you sign away your rights,” he tweeted. “Without the masters you can’t do anything with your own music. Someone else controls where it’s played and when it’s played. Artists have nothing accept [sic] the fame, touring and merch.”
On Twitter, West announced: “I’m giving all Good music artist back the 50% share I have of their masters”. He then went on to share a screenshot of the text message conversation with Elon Musk where they discussed making the change, with Musk saying “this will be powerful”.
Kanye’s latest announcement comes after his played out public battle with Universal Music Group and Sony. West has been sharing his step by step process about his attempts to gain full ownership of his masters, and his legal action.
The artist went on to accuse UMG of refusing to sell him his masters back, he then published over 100 pages from his record contracts and how he was locked in. Now, Kanye has put his money where his mouth is by giving up the rights to artists on G.O.O.D. Music’s roster.
West then set out a challenge and said “now let’s have Universal match me”.