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(Credit: Ebru Yildiz)


Japanese Breakfast shares new single 'Be Sweet'

Japanese Breakfast - 'Be Sweet'

Japanese Breakfast has shared her illuminating new single, ‘Be Sweet’, her first slice of new music since 2019.

The track seeds Japanese Breakfast, AKA Michelle Zauner, lean into more uplifting territory both from a lyrical and a sonic perspective than ever before. ‘Be Sweet’ balances a nostalgic ’80s synth-heavy sound with contemporary production techniques that sound crisp and current whilst borrowing from the past. There’s a real zing that flows out of the chorus of the new material, one which sounds as though Zauner is having the time of her life as she bellows it out.

The single is a stark contrast from the beautiful grief-stricken world in which her first two records existed, a world created following the tragic loss of her mother from pancreatic cancer in 2014. ‘Be Sweet’ is the first taste of her upcoming third album, Jubilee, released on June 4th through Dead Oceans.

Touching about the process behind making the album, Zauner boasted how she “never wanted to rest on any laurels. I wanted to push it as far as it could go, inviting more people in and pushing myself as a composer, a producer, an arranger.”

“After spending the last five years writing about grief, I wanted our follow up to be about joy,” Zauner continued. “For me, a third record should feel bombastic and so I wanted to pull out all the stops for this one. I wrote ‘Be Sweet’ with Jack Tatum from Wild Nothing a few years ago. I’ve been holding onto it for so long and am so excited to finally put it out there,” she added about the single.

If bombastic was the feel that Zauner was searching for, ‘Be Sweet’ sees her hit the bullseye. There’s an exuberance to the track, which is intoxicating and refreshing to hear in equal measures. Jubilee is one of the most anticipated records of the year so far, and the first sample from the record explains exactly why the expectation is so high.