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(Credit: Harry (Howard) Potts)


Iron Maiden launch new ‘Hellcat’ craft beer with BrewDog

Metal legends Iron Maiden have launched a new craft beer called Hellcat India Pale Lager. The band’s latest alcoholic brew is 6% and it will arrive this autumn and is a collaboration between the band and BrewDog.  

“I’ve been looking for the perfect partner with whom to bring a fresh, exciting beer to the US,” Iron Maiden frontman Bruce Dickinson revealed. “I’ve long been an admirer of BrewDog, not just because of their beers, but also of their attitude and style. When I met the BrewDog team, we discovered the respect is mutual, and that we could make an undeniably unique beer together.”

BrewDog CEO and co-founder James Watt added: “Iron Maiden, like BrewDog, have maintained their spirit of independence throughout their stellar career. Hellcat is a hop-forward lager with a golden hazy appearance and crisp finish — an epic beer worthy of this massive collaboration.”

Previously, Iron Maiden collaborated with Robinsons Brewery in Stockport. The result, The Trooper series of beers, launched in 2013 and has sold over 25 million pints worldwide.

The news of this new beer has come not long after Dickinson announced he would be embarking on a UK spoken word tour this summer. The run, which kicks off in Brighton in August, will feature a “cornucopia of fascinating tales and derring-do exploits” from the frontman.

Dickinson has also revealed that his show will be split into two parts. The first part will see Dickinson guiding the audience through “a humorous and often satirical look at the world from his own very personal perspective”.

He’s also promised to offer “plenty of Iron Maiden anecdotes”, with the show set to be a multi-media offering, including photographs and videos. There is also the prospect of Dickinson “sometimes even erupting into song acapella to illustrate a point”. 

You can see the dates for the An Evening With Bruce Dickinson tour, below.


  • 1st: Theatre Royal, Brighton
  • 4th: The Lowry, Salford
  • 5th: St George’s Hall, Bradford
  • 8th: Theatre Royal, Nottingham
  • 9th: The Alexandra, Birmingham
  • 10th: O2 Shepherd’s Bush Empire, London