Everyone You Know have turned things up on their guitar-heavy new single, ‘Higher’.
The stonking effort is a wild contrast sonically from their most recent single, ‘Just For The Times’. That one saw them team up with Joy Anonymous to produce a lockdown-friendly back kitchen banger. Although the two tracks have a different pace, there’s an earnest lyricism that brings the songs together. The versatility that EYK continues to show with each passing release only enhances their appeal.
‘Higher’ sees them name-drop rock ‘n’ roll heroes throughout the track, with everyone from Jimi Hendrix to The Rolling Stones getting a mention. Frontman Rhys Kirby-Cox paints a picture as he sings: “And you see Hendrix at the bar, Tokin on Kurt Cobain’s cigar, While Beggars Banquet is banging out through the speaker, And you see Lennon and McCartney showing 2Pac how to party, While Biggie shows respect to Aretha.”
The chorus sees Kirby-Cox show his unifying man of the people appeal, as he proclaims: “We are the people just like you, And we’ve come to get you higher, We are the people do what you do, Are you a lover or a fighter?”
The track is also set to be used in an upcoming commercial for O2 for the next six months. On ‘Higher’, the band say: “We’re always over the moon when we hear our music has been picked for adverts and TV etc, but to have a brand as big as O2 come along and ask to use one of your tunes in an advert is mental!
“Buzzing that ‘Higher’ is the track as well. We’ve been performing that on tours and at gigs for the last 18 months and it always goes down a treat, so to have that out is something we’re very excited about too.”
‘Higher’ appears on their forthcoming 12-track mixtape, Just For The Times, which arrives in June through RCA, just in time to become essential listening once the clock strikes midnight on June 21st and the good times return.
The new single is Everyone You Know’s most forceful track yet, and although they’ve had a rapid rise over the last couple of years — this genre-bending anthem is destined to take their journey only one way, and that’s ‘Higher’.