The Billboard Charts, such as the Billboard Hot 100, Billboard 200, Artist 100, and Billboard Global 200 charts, will now include streams of licensed music videos on Facebook in its rankings.
The announcement will start from March 27th and include data from March 12th until the 18th. Facebook hasn’t officially hosted music videos for very long and only began being home to licensed music videos in August last year. The new update to the charts acknowledges Facebook streams as “ad-supported on-demand streams”. However, it will only include streams in the USA.
Billboard first began factoring YouTube streams in 2013, and this was the first time they recognised user-uploaded content into its song charts. In 2020, they added officially licensed music video streams into the album charts, and the Facebook move is the latest update in the modification of the Billboard chart.
Tamara Hrivnak, VP of business development and partnerships at Facebook, described it as an “important step”. “On Facebook, music videos represent so much more than just the video itself,” she said.
“It’s about creating a new channel for social experiences around music so you can discover a new artist from a music video shared by an artist you follow or a friend in News Feed, connect with other fans who share your passion in a Facebook Group dedicated to your favorite [sic] artist, and react to a video in real-time as it premieres, all on the same platform,” Hrivnak added.