Bandcamp to help artists by expanding its vinyl-pressing business
Bandcamp has become recognised for being a streaming platform that puts artists first, with their latest efforts, the trend has continued as they look to expand work in the vinyl-pressing business.
Last year the site launched Bandcamp Fridays at the start of the pandemic in a bid to help independent artists hit the hardest by the pandemic and now their efforts to help artists stretch into the vinyl business. The site notes that sales of vinyl continue to surge on the site, but they are well aware of the costs that go into producing them, and they want to do their bit to make sure these artists have the best chance of making a fair income.
On Bandcamp in 2020, there were two million LPs purchased through the site, a figure which is double the amount of the year before. Now though, the site is launching this initiative because they discovered that only 12% of the albums with sales on Bandcamp last year had this option for fans to purchase vinyl. However, this same 12% of artists saw 50% of their revenue from vinyl sales.
In light of the news, the site low-scale launched the Bandcamp Vinyl Pressing Service in 2019 to a small group of hand-picked artists. The service won’t lead to artists being out of pocket as the pressing is financed through the fans orders rather than out of the artists’ bank accounts. This method makes the whole process easier and simplified for the artists, Bandcamp also promises to take no ownership of the record despite their part in the production.
The site said in a statement: “It maximizes your odds of success since we automatically notify your followers when you launch a campaign and they can easily use their saved credit card and shipping info. And most importantly, it works: Over the course of 50 successful pilot projects, we fine-tuned both the product and our production and fulfilment operations and shipped 13,000 records to happy fans in 65 countries.
“We’re now ready to offer vinyl pressing to the wider Bandcamp community and have just enabled and sent invites to 10,000 of you. Click here to see some of the beautiful records made through the service so far, hear from the artists and labels who have used it, and get your own campaign started. We’ll make the service available to many more artists over the remainder of 2021 and look forward to helping you bring your vinyl project to life!”