Artists have earned over $20 million from ‘Bandcamp Friday’ initiative
One of the few bright spots in a dark time has been the introduction of Bandcamp Fridays from the online streaming platform. The new project, which sees the platform waive its revenue share for 24 hours, has been a welcomed relief for artists.
Beginning on March 20th, the platform announced the new project as a way to help out struggling artists during the COVID-19 pandemic. As they said, in order to “put much-needed money directly into artists’ pockets”.
The 24-hour period was so successful that the platform did it again in May and then June and July. The streaming service has now revealed that the four events have amassed $20 million for those struggling artists.
As such, the platform has now announced more Bandcamp Fridays for the rest of the year, landing on the first Friday of the month from August to December.
“We started Bandcamp Fridays back in March to support artists impacted by the pandemic, and in the past few months the music community has come together in a huge way,” Bandcamp said in a press release.
“Because the pandemic is far from over, we’ll continue to hold Bandcamp Fridays on the first Friday of every month until the end of the year.”