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American cinema chain AMC to start accepting Bitcoin

It’s been a turbulent few years for the world and the entertainment industry in particular, with the Coronavirus pandemic forcing the shutdown of cinemas nationwide. This situation was made even more complicated in late 2020 when Warner Bros announced their shock new collaboration with HBO Max which will see its entire 2021 slate made available to the streaming service simultaneously.

The landmark move means all of their 17 blockbuster films due for release this year, such as Matrix 4, Dune and many more, will be available to stream immediately after release. Director Christopher Nolan heavily criticised this decision, stating in discussion with ET Online, “There’s such controversy around it because they didn’t tell anyone…It’s very, very, very, very messy. A real bait and switch. Yeah, it’s sort of not how you treat filmmakers and stars and people who, these guys have given a lot for these projects”. 

Recently the fabric of cinema has changed even further, embracing a more technological future as the US cinema chain that owns Odeon in the UK has announced they will accept ticket payments in Bitcoin by the end of 2021. The CEO of the US chain Adam Aron stated to BBC News, that the company has been exploring such technologies as well as “how else AMC can participate in this new burgeoning cryptocurrency universe”.

Continuing, Aron added, “I’ve had to learn more in the past six months about blockchain and cryptocurrency than I learned about it in the entire decade before that.

“This increased knowledge has given me the confidence to tell you all today that AMC is hereby formally announcing… that by year’s end we will have the information technology systems in place to accept Bitcoin,” he explained.

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