Giant of the concert promoting game, Anschutz Entertainment Group (AEG), will begin to mandate proof of full vaccination for all event attendees and venue staff moving forward; it was announced yesterday (August 12th). The new policy will go into full effect on October 1st.
The date for enacting the policy was chosen “to allow time for any eligible unvaccinated ticketholders and staff to reach fully vaccinated status should they choose to do so”. In the lead up to the date, AEG will be implementing a vaccine/negative Covid-19 test policy in American states where it is legal to do so.
In the press release, AEG Presents Chairman and CEO Jay Marciano explained: “We have come to the conclusion that, as a market leader, it was up to us to take a real stand on vaccination status”.
He revealed the thought process behind such a monumental decision: “Just a few weeks ago, we were optimistic about where our business, and country, were heading. The Delta variant, combined with vaccine hesitancy, is pushing us in the wrong direction again. We realize that some people might look at this as a dramatic step, but it’s the right one. We also are aware that there might be some initial pushback, but I’m confident and hopeful that, at the end of the day, we will be on the right side of history and doing what’s best for artists, fans, and live event workers.”
AEG Presents helms some of the US’s most iconic, and commercial festivals. These include Coachella, Firefly, Day N Vegas, and the New Orleans Jazz & Heritage Festival. In fact, the latter was cancelled earlier this week due to the rise of Covid-19 cases in the state of Louisiana.
Marciano also explained: “Our hope is that our pro-active stance encourages people to do the right thing and get vaccinated”. He concluded: “We’ve already had to deliver bad news about JazzFest this week; I think everyone can agree that we don’t want concerts to go away again, and this is the best way to keep that from happening.”
Watch a trailer for Coachella, below.