The hologram tour of the late Whitney Houston will launch in the UK next year, it has been confirmed.
The live tour, which has previously been described as replicating a “Vegas-style spectacle,” has been created by Base Entertainment who previously worked on the Buddy Holly and Roy Orbison hologram tours.
“It will be an incredible show,” marketing boss Seth Faber of Primary Wave said in an interview with Music Week when discussing the Houston project.
He added: “So much effort has gone into making the show as authentic as possible. It’s going to be a phenomenal experience.”
Pat Houston, the sole executor of the late singer’s estate, is planning to follow suit with a tour of his own. On top of that, Houston confirmed discussions about a new album of previously unreleased music and, on top of that, a musical which would become a “Vegas-style spectacle”.
“It’s been quite emotional for the past seven years,” Pat told The New York Times in discussion about the lack of activity from Houston’s estate. “But now it’s about being strategic,” Houston’s sister-in-law and former manager added.
“Before she passed, there was so much negativity around the name; it wasn’t about the music anymore,” Pat added while explaining that the hologram tour would be an attempt to improve Houston’s legacy following a difficult few years prior to her death. “People had forgotten how great she was. They let all the personal things about her life outweigh why they fell in love with her in the first place,” she added.