More than 35 years after initially touch landing on earth, E.T. has returned to meet an adult Elliott in a new holiday advertisement.
Henry Thomas, the original child actor who played Elliott in the 1982 Steven Spielberg film, appears in the new clip but is now a married 40-something father of two children.
The four-minute short film, which arrives as an extravagant advertisement for Xfinity and Sky alongside Comcast and NBCUniversal, sees E.T. pop out from behind a snowman and scare two children: “You came back,” an adult Elliott says while running over to the alien. “My son, my family,” he adds.
Elliott continues: “A lot has changed since you were here,” as E.T. is shown how to use a tablet while about the internet which is explained to him by the children.
“The audience is going to get everything they want out of a sequel without the messy bits that could destroy the beauty of the original and the special place it has in people’s minds and hearts. It’s really a win-win,” the actor said in a statement. “Looking at the storyboards, I could see exactly why Steven was really behind it, because the integrity of the story isn’t lost in this retelling.”
Director Lance Acord, best known as the cinematographer who worked on films such as Lost in Translation and Marie Antoinette added: “More than anything, the whole story is about family.
See the clip, below.
Peter Intermaggio, senior vice president for marketing communications of Comcast Cable, added: “Our goal is to show how Xfinity and Sky technology connects family, friends and loved ones, which is so important during the holidays. The classic friendship between E.T. and Elliott resonates around the world, and their story became a very meaningful way to bring our company’s consumer technology to life.”
“People don’t care about technology inherently. They care about the way it connects them to other people. This story is an emotional reunion between two characters we know and love. It’s a perfect story for the holidays at a time when our emotions are very close to the surface,” Jeff Goodby, co-chairman of Goodby, Silverstein & Partners, added.