The iconic Tower Records returns as an online store
Finally, there is a smattering of good news in 2020 as the Tower Records chain has been resurrected — albeit as an online store.
The chain, which was founded in Sacramento back in 1960, had to file for liquidation in 2006 and only the Tower Records shops in Japan survived. A new Tower Records website is already up online and customers can shop for vinyl, CDs, merchandise and there is even an online version of their Tower Pulse! magazine on sale now. It has been revealed by Deadline, that the rebirth of Tower Records was meant to occur at this year’s SXSW festival in Austin, Texas.
After the event was then cancelled due to the coronavirus outbreak back in early March, they had to go back to the drawing board and thankfully it has now been launched. They originally planned for a series of pop-up shops were also set to accompany the store’s return, and may still come to fruition when COVID-19 rules are relaxed.
Tower Records’ new CEO Danny Zeijdel has also made a statement about the company’s return. Zeijdel replaces the late founder Russ Solomon, who died in 2018 at the age of 92. “[The news] has been met with tremendous success, feedback,” Zeijdel said. “A lot of people are so happy taking pictures of when they receive an order from Tower Records, posting it on Instagram.”
The tale of how Tower Records rose from being a Sacramento store founded by Solomon back in 1960 into becoming this international behemoth which had record stores all over the world was depicted in the 2015 film All Things Must Pass.