Ticketmaster, looking ahead to live music amid a pandemic, has revealed their plans to check the status of fans’ vaccinations before admitting entry to concerts in a bid to ensure that future concerts are COVID secure.
The news comes after Pfizer announced earlier this week that the COVID-19 vaccine they’re developing has shown a 90% efficacy rate during a preliminary clinical trial on 43,500 volunteers. While there’s still no timeline as to when the vaccine will be passed, it is, at long last, some sort of hope that the return of normal life and live music is not too far on the horizon. In light of this news, Ticketmaster has revealed that they are planning to use smartphones in a bid to verify the vaccination status of ticket holders attending concerts to ensure they have received a negative test result.
In an ambitious safety plan, the efforts will be administered through Ticketmaster’s digital ticketing app. They plan to collect secure, encrypted data from third-party health information companies as well as from testing and vaccine distribution providers. The only way that a fan will be allowed to enter the venue is if they have either been vaccinated or tests negative for the virus.
Security will be paramount, as they attempt to keep these gigs safe which means that digital tickets linked to fans identities would stop tickets from being transferred or resold. Ticketmaster’s new SmartEvent system would help make the venues as COVID secure as possible.
This comes after Live Nation CEO Michael Rapino shared his optimistic views about what 2021 has in store for fans of live music. The hope derives from Rapino being satisfied by only a small number of fans who have returning tickets for refunds and strong festival sales for next summer. He added that fans can “expect shows at scale next summer” which will be as Covid-secure as possible.
“From venue sanitation procedures to fan-friendly policies and on ticket purchases and the latest testing options, we are setting standards that will give the fans, crews and artists peace of mind before, during and after the show,” he commented.