The xx’s Romy Madley-Croft has finally made the pivot to solo with the release of her debut single under the name of Romy, ‘Lifetime’.
The number is a euphoric, dancefloor-filling, pop track which is a deviation from her work in the acclaimed three-piece The xx where she shares vocal duties alongside Oliver Sims to Jamie xx’s unique production. The xx’s third record, 2018’s I See You, saw the band move closer into the world of dance than on their darker, more minimalistic first two records and Romy seems comfortable operating in this world if ‘Lifetime’ is anything to go by.
Her debut single certainly lives up to the promise and then some. Romy previously explained that her solo music is going to be more upbeat and club-friendly than anything we have ever seen from her before. “I’m excited to make it a lot more upbeat. It’s going to be fun,” she said on a live stream back in April. “I guess one of the main inspirations and things that I love is club classics – Ibiza house, trance music, stuff that you can really dance to but also sing along to. What I realised was a lot of those club classics are big songs as well as just being fun to dance to,” she added.
‘Lifeline’ was cooked up by Madley-Croft during the lockdown, a factor which she evidently put to good use and offers up a dosage of ecstasy in the backdrop of the current climate, “If this world comes to an end, I wanna be there with you,” she declares on the track.
While it does take a little getting used to hearing her vocals on something that’s not produced by Jamie xx, with Fred Again taking up the reigns on ‘Lifeline’, but he does a fine job on the track. The experience of working with new people will perhaps give Romy a newfound sense of creativity which will reap dividends when the three-piece next find themselves in the studio.
Check out the video created by designer Patrick Savile and animator Connor Campbell, below.