The video that has all the girls talking – ‘BOYS’ from Charli XCX
The pop entrepreneur that is Charli XCX is further showing off her prowess with her latest video. Her prowess at creating gluttonous pop, but mainly the prowess of her phonebook as she has recruited so many blokes for the video for her new song ‘BOYS’.
The accompanying video – commissioned and directed by Charli herself alongside Sarah McColgan (Kendrick Lamar) – playfully challenges gender stereotypes in music videos/film and features an all-star male cast including guest appearances from Stormzy, Mark Ronson, Diplo, Joe Jonas, Brendon Urie, will.i.am, Mac DeMarco, Riz Ahmed and many more!
Charli says – “Boys is my favourite music video I’ve ever made. I just wanna say a big thanks to all the boys involved, for totally embracing and understanding my vision and being excited by the concept p.s. no boys were harmed in the making of this video.”