The Rolling Stones were quick to catch up with The Beatles after the Liverpudlians started out on their seemingly never-ending promotional tour. The Fab Four put their faces into every shop window they could and the Stones, including Mick Jagger, Keith Richards, Brian Jones, Charlie Watts and Bill Wyman, followed suit.
It meant that the group were often faced with unenviable promotion opportunities and, more often than not, they took them. It’s no surprise then to see The Rolling Stones making up the panel on the iconic British TV series Juke Box Jury.
The TV show, based on the US version of the same name, featured celebrity showbusiness guests on a rotating weekly panel who were asked to judge the hit potential of recent record releases. By 1962 the programme was attracting 12 million viewers weekly on Saturday nights and, in 1964, they welcomed The Rolling Stones to the panel.
The show broke its own rules by adding the band to the panel, extending their usual number of chairs from four to five to allow the band to sit in the coveted position—the only time the show ever did so. The band, however, aren’t very happy with sitting in and, in fact, they spend most of the appearance snorting with derision.
In the month that followed, Jagger shared the reason why the band may have seemed a little sulky when they were on the show and it appears as though the band had found fame and found it a little hard to handle. “We have changed a bit since we got famous,” says Jagger. “I mean, how would you like to sing the same seven numbers every night? I may not be much of a singer but there is no artistry in that. Still, we do have fun as well.”
It may not be the best showing of the band but one thing it did do was provoke a reaction. The next day the papers were full of headlines condemning the band and their attitude. It was enough to make their fans fall even harder in love with the group who were quickly turning into the antithesis of The Beatles.
The fresh-faced Fab Four may have been full of smiles and cheeky-chappy behaviour but the Stones weren’t ever going to play ball in the same way. Below watch that a physical example of the Stones rejecting that notion below.