The Hotel Chelsea’s iconic neon sign heading to auction

The Chelsea Hotel in New York is auctioning off pieces of its history, including the iconic neon sign that has hung on the outside of the building since 1949. For culture fans with money to spend, there is a chance to own one of the letters are they are set to b sold one-by-one.

In any photo of the hallowed hotel, its neon sign proudly proclaims its name. It became an iconic symbol for an establishment that has housed so many icons. Throughout the 1960s and ‘70s, especially, the Chelsea was home to some of the more influential names in music, literary and cinematic history.

Notably, the hotel is the location where Patti Smith and Robert Mapplethorpe lived, as she recalls in her memoir, Just Kids. Additionally, Allen Ginsberg, William S. Burroughs and many more of the Beat Generation worked on their writing at the establishment.

Furthermore, The Chelsea Hotel is where Arthur C. Clarke wrote the novel, 2001: A Space Odyssey. It also has plenty of dark history as the place where many died, or infamously as the place where Sid Vicious allegedly killed his girlfriend Nancy Spungen. Throughout the years, many cultural moments have happened within its halls, and so much art has been created there.

But the process of maintaining the history of the place while modernising it to reopen to the public is a difficult balance. As it has transitioned to a luxury hotel, disputes over certain elements of how to protect its legacy have been ongoing, especially regarding poet Dylan Thomas’ room and the removal of the neon sign back in 2020 during building works. Now, that same sign is being sold.

The Chelsea’s neon has been split into pieces, as the auctioneer, Arlan Ettinger, owner of the auction house Guernsey’s, told the New York Times. Each five-foot-tall letter from the word “hotel” will be sold separately, and the word “Chelsea,” which stands nearly eight feet wide and four feet tall, is also for sale.

Along with the sign, other pieces of the hotel’s history are up for sale. The famed restaurant attached to the resting place, El Quijote, was a place where the residents met. Now, it has re-opened as a luxury establishment, its original sign is being sold.

Elsewhere, the auction features the hotel’s old stained glass windows and a few more doors kept from rooms where guests of note once stayed.

The neon sign is expected to fetch a large sum. Each “hotel” letter could bring in $5,000 to $10,000, and the “Chelsea” segment is predicted to sell for between $50,000 and $100,000. However, for fans of the establishment’s history, it a sad day as a piece of history is being lost.

As the auctioneer said, “That sign beckoned to the world that this was a place of free thought, creative goings-on, a raucous lifestyle. They continued, “When you said ‘the Chelsea,’ you had these visions of Warhol and Arthur Miller and Bob Dylan, all hanging out.” But now, without the neon sign, the hotel is modernising into a new chapter of its legacy.

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