The 1975 have revealed that their forthcoming album, Part of the Band, is set for release on July 7th.
The band launched the promotion campaign for the record with a series of posters popping up around London, later followed by a tweet from the band simply stating: “The 1975 – Part Of The Band. 7 July.”
As of yet, it has not been confirmed whether July 7th will bring about a single launch or an album as the promotion remains largely cryptic. However, the signs certainly seem to suggest that a full record of material isn’t far away.
Previously, the band shared the initials BFIAFL which fans believe related to an unreleased song titled ‘Being Funny in a Funny Language’ which appeared on the tracklisting for Notes on a Conditional Form.
The innovative advertising campaign has whipped up a storm of speculation from fans which is indicative of how social media is increasingly being used as a marketing tool within the music industry.
Long gone are the days of conventional announcements, and The 1975 seem to be taking a fitting mystic route for their comeback.
You can check out their poster tweet below.