Spotify joins forces with ChatGPT to offer recommendations to users
Spotify is set to join forces with ChatGPT to offer recommendations to its users, in yet another move from the streaming platform to advance its AI capabilities.
Spotify users, either with premium or free accounts, will be able to link to the OpenAI platform to offer them recommendations to suit their listening preferences, whether it be in different types of playlists or podcasts.
However, the company has emphasised that users’ data, as well as audio or video content, will not be shared with the AI platform for training purposes, and that users will have to opt-in in order to use the function.
Spotify’s global head of consumer experience, Sten Garmark, said of the collaboration: “Spotify’s vision has always been to be everywhere you are. By bringing Spotify into ChatGPT, we’re creating a powerful new way for fans to connect with the artists and creators they love conversationally, whenever inspiration strikes.”
It comes as Spotify has recently come under increasing fire for its associations with AI tools, being forced to remove tens of millions of deepfake tracks from its platform after malicious actors were able to access artists’ discographies and add AI tracks without the owner’s knowledge or consent.
Last week, the frontman of the Welsh rock band Holding Absence said it was “disheartening” that an AI group modelled on his outfit had now surpassed their number of monthly listeners on the platform.
Elsewhere, Spotify’s current CEO, Daniel Ek, also recently announced that he would be stepping down as the leader of the company. The announcement came shortly after a period of intense pressure, during which he was criticised for investing in an AI military firm.
This led to a mass exodus of artists leaving the platform as a result of the move, most notably including Massive Attack and King Gizzard, the latter of whom transferred their streaming discography to Bandcamp.
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