Run The Jewels have shared a new music video for their RTJ4 track ‘Ooh LA LA’ and it features Rage Against The Machine’s Zack de La Rocha as well as DJ Premier and Greg Nice.
Directed by Brian and Vanessa Beletic, the clip was shot back in early March just before the world locked down and sees a crowd of party-goers burns bunch of dollar bills for fun.
Below, you can take a look at Run The Jewels latest video for ‘Ooh LA LA’ and sees cameos from Greg Price, DJ Premier (who is featured on the track) and Zack de La Rocha.
Run the Jewels said in a statement: “We shot this video only a few weeks before the pandemic hit with no clue as to what the future held, the fact that we got the chance to do it is damn near miraculous in hindsight.”
Adding: “In conceptualising the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age-old struggle of class was finally over. A day that humanity, empathy, and community were victorious over the forces that would separate us based on arbitrary systems created by man.
“This video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. Not that people are without but that the whole meaning of money has vanished. That we have somehow solved our self-created caste system and can now start fresh with love, hope and celebration. It’s a dream of humanity’s V-DAY… and the party we know would pop off.”
Watch ‘Ooh LA LA’ below